Intent-triggered marketing and sales outreach drives multi-million dollar sales opportunities

2018-10-11T10:52:35+00:00
Case study

Intent-triggered marketing and sales outreach drives multi-million dollar sales opportunities

Client

Tata

What we worked on

Cluster ABM
Agent3 Platform
MarTech
AdTech
Creative

What we achieved

Engaged more than 370 organizations using Intent data from Agent3 Platform

Tata Communications wanted to enhance its top-of-funnel sales opportunities, so as to target accounts with the messages most likely to resonate, at a time when they are most likely to engage.

Agent3 has supported Tata Communications by helping to trigger sales and marketing outreach based on customer Intent data. By monitoring prospects’ web consumption trends Tata is able to spot spikes in interest, then engage decision makers with relevant collaterals.

Tata Communications has already engaged more than 370 organizations using Intent data from Agent3 Platform, which has in turn driven multi-millions of dollars in sales opportunities.  

“We’ve been through an evolution with Agent3. The intent data has been a huge change in how we track what solutions our customers are researching – it gives us a 360 degree view of our customers. Most importantly, Agent3 helps us uncover real business opportunities for our sales teams.”

Rajarshi Purkayastha, Head, Product Marketing and Sales Enablement

Categories

Categories