Personalised digital content boosts web conversion by a ratio of 11:1

2018-10-11T10:51:23+00:00
Case study

Personalised digital content boosts web conversion by a ratio of 11:1

Client

Automic

What we worked on

Cluster ABM
MarTech
AdTech
Creative

What we achieved

Personalised digital content boosts web conversion by a ratio of 11:1

Automic – part of CA – wanted its website and broader digital infrastructure to better reflect the dynamic, innovative nature of its business.

After evaluating all its digital lead generation systems and processes, Automic worked with Agent3 to completely rebuild its website to better integrate all sources for account-specific online lead generation.

Automic is now able to track every aspect of its digital marketing campaigns – regardless of point of entry of the potential customer – and personalize content journeys to best suit the prospect in question. Ultimately, web conversion rates have improved by 11x.

“We’ve seen our conversion rates increase from 1% to 11.6%, which has resulted in a 150% increase in web-sourced marketing qualified leads in the past year. We consider Agent3 to be an extension of our team, and the flexibility they have demonstrated makes them different from other agencies.”

Rachel Teare, Senior Director Digital Marketing

Categories

Categories