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Account Based Marketing (ABM) - Account Director

By Dan Sands, Managing Partner, Agent3
  • Consultancy & Services team
  • London Bridge
  • Full time contract

Role summary: Account Based Marketing (ABM) - Account Director

The ideal candidate will possess a broad range of marketing skills, encompassing content creation, multi-channel online and offline activation and campaign management acumen. Somebody who understands engaging content; can analyse and act upon trends in audience engagement; and can juggle competing client expectations so as to deliver projects with tangible impact.

This person will work on a varied mix of B2B clients, including Sony, Tata Communications and BT. He or she should have the initiative and confidence to take on a variety of hands-on job requirements, the communication skills to lead clients as to the best approach available, and the time management abilities to prioritise competing requests. They will be given a licence to suggest new ways of doing things, the team resource to implement them, and the responsibility to see them through.

The ‘must have’ capabilities we are looking for are as follows:

  • 6+ years B2B and/or tech marketing experience, with at least 2 of them years spent in agency
  • Hands-on experience of running projects including at least two of the following:
    • Demand generation content marketing programmes
    • B2B organic social media programmes
    • Messaging and value proposition development
    • Social listening/insight projects
    • Email marketing/nurture programmes
    • Programmatic/social advertising campaigns
    • Web user journey strategy
  • Previous experience in an ABM role would of course be advantageous but is not a prerequisite

Skills Required

Project accountability

leads projects from briefing through to final delivery, pulling-in and managing Agent3 (and external, as required) resource to exceed client expectations; does not require in-depth additional senior guidance for day-to-day client management, but is adept at managing up to capitalise on new opportunities or address any issues before they take hold

Customer and internal consultancy and communication

has developed specialist skills to an extent that is able to provide expert, context-aware consultancy to clients and colleagues, backed by industry insight and practical examples

Client relationship development

ability to link client project opportunities, creating ongoing and additional opportunities for delivering Agent3 services, including opportunities to factor in Agent3 Platform and Next 15 sister agency services; is able to develop positive relationships with a broad range of stakeholders within client organisations

Commercial acumen

sets targets for commercial growth around particular services or stakeholders, and is able to put plans in place for meeting these targets; has developed an understanding of market value around Agent3 services

Encourages high standards and best practice

ensures all internal and external activities within their remit are approached and delivered to the best of our collective ability, and in keeping with the Agent3 values: challenge, collaborate and lead

Team, partner and/or freelancer management

provides mentorship and guidance for junior team members as appropriate; is able to manage freelance and partner resource in an efficient, mutually beneficial manner; demonstrates ability to vary management style to best motivate and support different personalities within the team

Client knowledge

is viewed by client contacts as being fully cognisant of the drivers, pressures and objectives of the business, including the individual nuances of the market, audiences and products/solutions being sold. Also able to confidently discuss the wider trends in the market which the client operates. Is then capable of applying this insight to the strategic planning process to ensure that resulting proposals/plans are both compelling and geared towards the outcomes the budget holder is seeking

Professional development

ensures that the specialist skills which they already possess are kept current either through self-learning or formal training. Is able to identify and flag skillsets and areas for development across the wider team and/or new commercial offerings which could be productised and sold to current/prospective customers as new digital marketing trends/functionality come to market

Working at Agent3

A simple philosophy infuses Agent3: nobody has a monopoly on the best ideas. So, we pride ourselves on having a meritocratic structure that encourages innovation and smart thinking from every employee within the company. Our business aims to be fun, flexible and fulfilling, and we’re very protective of our strong and positive culture. We’re a fast-growing, dynamic company, encompassing executives with specialist skills in our three key areas; data, technology and content. Underpinned by a Customer Success Team, we build bespoke, specialist teams for each client engagement.

We firmly believe in ensuring our colleagues feel supported and highly-valued. We provide competitive salary and benefits packages to all employees, including social activities, health insurance and use of the best technology and tools. All employees have bespoke career growth plans put in place to support their professional and personal ambitions.

Our majority investor is Next Fifteen, the AIM-quoted marketing services group. By being part of Next Fifteen, we have the confidence to continue to invest in the development of the Agent3 Platform as well as the freedom to open for business in new geographic territories where the existing Next Fifteen network can support our growth.


If the role is still on our website it's still open. To apply, please email

About Agent3

Experts in Marketing and Technology, based in San Francisco, New York, London, Woodbridge and Sofia

UK Office

9 Holyrood Street
+44 20 7127 0706

US Office CA

100 Montgomery Street, Suite 1202
San Francisco
CA 94104
+1 (628) 400 3944

US Office NY

79 Madison Ave, 15th Floor
New York
NY 10016
+1 (347) 708-8262

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