Vice President - North America
Consultancy & Services team
Location: NY or SF
Full time contract
Agent3 (www.agent3.com) is a specialist Account-Based Marketing (ABM) organization which is one-part digital agency and one-part insights platform. Some of the world's biggest tech and telco companies use our Agent3 Platform to understand more about what's going on inside their most important customers and prospects. Their marketing and sales teams then partner with our specialist consultants to run digital marketing campaigns which generate new opportunities for them to engage their target accounts. Our current roster of clients includes Sony, Cisco, Salesforce, Pure Storage and Tata Communications.
We're a team of roughly 40 people, founded in London 4 years ago. We've grown to have offices on the East and West Coasts of the US, and are now looking for an VP who can act as the day-to-day team leader as we build out our presence in North America.
About the Agent3 Platform
At the heart of our proposition is the Agent3 Platform, an application that combines large volumes of public data to deliver the customer insight that marketing and sales teams need in order to thrive. The Agent3 Platform arms our clients with a deeper understanding of their customers and their sector, so they can speak to them about the things they want to hear. You can see a short demo of the Platform here, and read B2B Marketing magazine’s support for the Platform as one of the top ten pioneering B2B MarTech propositions in the UK.
About our Consultancy and Services agency team
Our team of expert consultants helps customers plan and execute award-winning ABM programs. Based across London, San Francisco and New York, the Agent3 team has a range of skill sets spanning insights to engagement planning, and project management to digital execution. Typically we provide support around the following areas:
- Account Profiling (e.g. Account identification and prioritisation; Stakeholder mapping; Propensity-to- buy modelling; etc.)
- ABM Strategy (e.g. Sales & Marketing alignment workshops; Account Value Proposition messaging; etc.)
- ABM Engagement Planning (e.g. Campaign structure; Content strategy; Engagement channels consultancy; etc.)
- Campaign Execution (e.g. Personalized content and creative; Sales enablement materials; Social and IP-based advertising; SoMarketing automation; etc.)
- Impact Measurement (e.g. ROI measurement; Marketing attribution; etc.)
We partner with a host of companies that help us add value to our customers: from platform and service providers that help us make our customers’ lives easier, through to data companies that give us the insight to fuel great campaigns. For example, we are one of the founding members of Marketo’s industry-wide ABM Success Alliancess Alliance.
Part of the Next15 digital marketing group
We’re part-owned by Next15 (www.next15.com/), an AIM-quoted marketing services group which acts as a parent for a number of market-leading digital and insight agencies, and which employs over 1,350 people across 32 offices in 14 countries. Having support from Next15 means we have the confidence to continually invest in our services; it also means we have the capability to conduct business on a global scale, particularly in territories where other members of the Next15 network can support our growth.
Role summary: Vice President - North America
We’re looking for somebody to act as the day-to-day team leader as we build out our Consultancy and Services proposition in North America, reporting into the SVP for North America. The successful applicant should have strong experience of developing healthy commercial relationships with demanding B2B tech and telco clients, delivering valuable marketing and content strategy consultancy to senior stakeholders and overseeing end-to-end delivery of successful projects.
The VP should have a proven track record in pitching for new business and an ability to spot opportunities for organically growing existing client relationships. This person will take on day-to-day ownership of some of our key customers - likely to include Cisco, Pure Storage and Tata Communications, among others - and will have responsibility for delivering customer excellence across all activities.
The role will be particularly well-suited to somebody with experience of working in an established agency environment, but who now wants to be a part of building a culture, identify and team ethos from the ground-up. In addition to working with clients and coaching junior team members, the successful candidate will be heavily involved in contributing to hiring plans and team structure, building out relationships with potential partners, influencing commercial targets and growth plans, selecting office space as we expand, and driving our own marketing efforts.
‘buck stops here’ responsibility for customer relationships, pre-empting and acting upon any issues to ensure satisfaction with Agent3 services
seen by client contacts as a strategic partner that understands the pressures and objectives of them as a stakeholder but also the wider business. Able to confidently discuss the drivers, pressures and objectives of the business, including the individual nuances of the market, audiences and products/solutions being sold and how applying digital marketing strategies can help to achieve them
actively participates in revenue planning and management across multiple customers; has accountability for profitability of projects
Marketing strategy specialist
able to provide authoritative consultancy and context around various aspects of marketing strategy, offering value-add advice to clients and colleagues
can lead and deliver on new client/project pitches and proposals, nurturing conversations with prospects to establish briefs and position Agent3 as the partner of choice for meeting these; increasingly able to identify and develop new customer relationships
oversees day-to-day aspects of running the Consultancy & Services team, including elements of HR, capacity resourcing, identifying training requirements, team communications, interviewing candidates, etc.