ABM measurement is a challenge to get right. Find out what we’re doing about it.
As a longtime leader in ABM strategy, development, management, and measurement, we’re shining a light on best practice approaches for ABM measurement.
We know measuring and communicating the impact and value of ABM investments is a top challenge for practitioners. ITSMA and other benchmark research repeatedly demonstrate that ABM brings greater ROI than other types of B2B marketing, but the difficult reality is that a great many ABM-ers don’t measure return on ABM investments.
As part of our commitment to promoting and advancing ABM best practice, we wanted to share our knowledge and experience to ABM-ers who face measurement challenges.
Here’s what we’re doing about it: