About Simon Christopherson

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So far Simon Christopherson has created 11 blog entries.

Website Intent

2019-03-14T11:29:31+00:00

Identify website visitors and track behavior in real time.

Our ABM methodology is enriched by Intent. This influential and powerful tool identifies a potential buyer’s desire, interest and intent in certain products and topics. You will discover what your targets are actively researching.

Right time. Right place. Right message.

Using this insight you will be able to target your key accounts with impactful, engaging and relevant content.

Assess the performance
of your website

Reveal your target’s
hot topics

Website Intent2019-03-14T11:29:31+00:00

B2B Intent

2019-03-14T11:29:41+00:00

What other websites are your target accounts researching?

What other websites are your targets looking at? What content are they consuming? This is third-party insight.

Our search tool utilises our proprietary taxonomy of B2B topics to identify who is looking where, at what and when.

Using our expertise and knowledge, we can help you discover and understand your prospects journeys across the web. We can assess which themes and topics are being researched on other websites including your competitor’s.

You can have zero exposure to the targets on your […]

B2B Intent2019-03-14T11:29:41+00:00

Intent 360

2019-03-08T17:40:04+00:00

Add rocket fuel to your strategy. Combine first and third party intent.

Intent 360 is rocket fuel to super-charge your engagement with a target account. A combustible combination of first and third-party Intent insight.

Give your team clear recommendations for action on highly effective targeting. Be empowered by granular insight into your target account’s behaviour across the internet, including your own website.

Our expert team have built a knowledge-bank of hundreds of true ABM programs and buying journeys. Utilising this experience, we can use this ‘blended’ Intent insight to inform and identify trends, patterns and potential […]

Intent 3602019-03-08T17:40:04+00:00

Account ID

2019-03-14T11:28:19+00:00

Discover who
wants what
you have.

Kicking off an ABM initiative nearly always starts with 
an account list. But how do you build one, and how
can you be sure that you haven’t missed some juicy targets on yours?

Our account identification service helps you develop laser-sharp selection criteria, and scour the wider market for accounts that fit the bill.

Our tool can give new ABM programs a head-start and can bring added value to programs that you have already started: from refining to expanding your target list.

Build the definitive list
of best targets

[…]

Account ID2019-03-14T11:28:19+00:00

Stakeholder ID

2019-03-14T11:29:51+00:00

Be precise
about who
you’re targeting.

Our approach to insight driven ABM demands detail. To laser-focus our programs we need deep-knowledge of our targets: full names of individuals within a group of stakeholders, job titles, social profiles, personality, preferences, working styles, relationship dynamics within the business and context of their working environment.

We have developed a process that delivers incredible detail to empower actionable insight and potential engagement opportunities.

All our data is triple validated. We use private and public sources to give you confidence that you’re engaging the right people, in the right place at the right time.

Stakeholder ID2019-03-14T11:29:51+00:00

Dell EMC gets deeper into key accounts

2018-10-11T10:25:45+00:00

Client

DELL EMC What we worked on

ABM strategy
Value proposition development
Content strategy
Agent3 Platform (account / executive / sector insights) What we achieved

Grown the revenues within Dell’s key accounts, with opportunities totalling $25m now available

Fast growing technology company, known formally as VCE, now Dell EMC, launched an ABM programme and used the Agent3 Platform to give deeper insights, resulting in opportunities worth almost $25m.

Build on momentum

One of the challenges when companies grow quickly is keeping up the momentum and remaining focused. VCE realised that with growth rates soaring, it needed to capitalise on the momentum in new markets, without diluting its sales capabilities.

Initial consultancy from Agent3 revealed a top tier of 25 target accounts within the financial […]

Dell EMC gets deeper into key accounts2018-10-11T10:25:45+00:00

SAP targets new business areas

2018-10-11T10:27:42+00:00

Client

SAP What we worked on

Agent3 Platform
Bespoke analysts reports (from ACE) What we achieved

The SAP ABM programme has become award winning

Global software giant, SAP, was looking to ‘go beyond the CIO’ with its ABM programme. Using the Agent3 Platform, it has expanded its customer relationships and boosted up- and cross-sell opportunities.

Get to know new stakeholders

SAP is serious about Account Based Marketing (ABM).  The software giant knows how competitive the technology solutions industry is, and understands the value in one-to-one and one-to-few, highly-targeted sales and marketing.

The company already conducts successful ABM in its top accounts, which drives significant revenues; however, it wanted to expand its relationships beyond just the CIO and […]

SAP targets new business areas2018-10-11T10:27:42+00:00

How Pure Storage optimised efficiency and boosted productivity with Marketo

2019-04-24T08:52:49+00:00

Client

Pure Storage What we worked on

MarTech strategy and consultancy
Nurture track planning and development
Marketing Automation efficiency What we achieved

Fully outsourced Marketing Automation service

The US-based storage vendor wanted to use its Marketo platform more strategically and drive more from its campaigns. After implementing new processes and workflows with Agent3, the company has been able to reach the full potential of the platform to drive significant sales opportunities.

The Pure Storage EMEA marketing operations team are responsible for Marketo execution throughout Europe, driving campaigns and supporting the EMEA field marketing team. With multiple regions and a variety of different stakeholders, the marketing operations teams receive high volumes of requests for Marketo support and campaigns, often with conflicting deadlines. […]

How Pure Storage optimised efficiency and boosted productivity with Marketo2019-04-24T08:52:49+00:00

BT Business deploys blended ABM to drive increased sales opportunities in key accounts

2018-10-11T10:50:44+00:00

Client

BT Business What we worked on

Blended ABM
Agent3 Platform
MarTech
AdTech What we achieved

By using a dynamic account targeting programme we helped BT Business add 350 accounts to the Agent3 Platform. This helped them to gain an immediate ROI of 10:1 on campaign investment.

The telco giant wanted to open up new commercial opportunities within specific key accounts. Working with Agent3, BT Business has achieved an immediate ROI of 10:1 on campaign investment.

As one of the leading UK telecoms players, BT Business provides technology and communications services to 1.2m businesses across the UK and Ireland. With services ranging from fixed-line telecommunications through to networking and cloud services, the organization operates in a lean and aggressive market. In such […]

BT Business deploys blended ABM to drive increased sales opportunities in key accounts2018-10-11T10:50:44+00:00

Tata Communications boosts insight-driven top-of-funnel opportunities

2018-10-11T11:00:37+00:00

Client

TATA COMMUNICATIONS What we worked on

ABM strategy
Agent3 Platform (customer intent) What we achieved

Tata Communications has already researched more than 370 organizations using the intent data from the Agent3 Platform, which has in turn driven multi-millions of pounds in sales opportunities.

A dedication to insight has driven millions of pounds in potential leads for the global communications firm

Dedication to insight

As a leading global provider of network, cloud, mobility, collaboration and security services, Tata Communications understands how important data and insight are to driving its business. With many diverse customers including 60% of the Fortune 500 companies – ensuring deep account penetration and high levels of customer experience was paramount.

The company uses its central Market Insights team […]

Tata Communications boosts insight-driven top-of-funnel opportunities2018-10-11T11:00:37+00:00
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