About George Evans

This author has not yet filled in any details.
So far George Evans has created 8 blog entries.

Why you should never underestimate the power of influencers

When reading a recent article by Google about the changing face of B2B marketing, there were a couple of stats that really stood out to me, about the increasing impact millenials are having in the workplace, and in turn, the importance of marketing beyond the C-suite to reach the ‘influencers’ in businesses.

So many of the marketers we work with so often focus on targeting purely the C-suite, which means they may well be overlooking an increasingly important sector of the workforce that has the power to not only influence, but also make decisions when it comes to B2B purchases.

Millenials so often get a bad name, and being a millenial myself, […]

Why you should never underestimate the power of influencers2019-10-21T13:50:30+00:00

Agent3: Helping pupils bridge the gap between classroom and workplace

Agent3 is strongly committed to supporting the local community and takes great pride in its ongoing partnership with a nearby secondary school, with staff taking the time to provide practical guidance to pupils eager to understand what the world of work is all about. In this special guest blog, Simon Elliott – Executive Head Teacher of Forest Gate Community School – gives his views on the importance of this relationship.


As Headteacher of Forest Gate Community School, I am always looking for ways to develop young people. Whilst our school has been in the top 50 schools in the United Kingdom for the last three years running, I recognise that there is always room for improvement. […]

Agent3: Helping pupils bridge the gap between classroom and workplace2019-10-02T08:02:25+00:00

ITSMA and Agent3: staying ahead of the ABM game


At Agent3, we challenge ourselves and each other, not just because it’s one of our company’s core values but because, frankly, we can’t help it. We’re curious people who know that our best work happens when we ask questions, push ourselves out of our depth, and learn new things.

I wouldn’t typically use these sorts of sweeping “we” statements; who am I to speak for everyone? Especially when this place is bursting at the seams with personalities, not a single one the same as another. I head up HR for the team. To me, this means understanding our people and how best to support them.

From where I’m sitting, I see my colleagues pushing each other’s ideas that […]

ITSMA and Agent3: staying ahead of the ABM game2019-09-17T15:42:39+00:00

Agent3 enters APAC


Today marks another significant milestone in the development of Agent3. Having long supported customers on a global basis, we’re now ‘officially’ open for business in APAC with our first office in Sydney. Headed by Roger Marshall and his 25+ years in digital marketing, B2B communications and stakeholder engagement, we’re creating an APAC presence in direct response to demand from customers we’re already servicing in the region. Some of the region’s leading brands currently enjoy the services of our global teams and will now have senior strategic ABM advice on tap in APAC.

By opening operations in Sydney and starting the process of creating a broader […]

Agent3 enters APAC2019-09-03T08:28:25+00:00

Why today’s Social Selling is more like Anti-Social Selling


We’ve all been in social situations where we have got stuck with the classic ‘bore’ – you know, the individual who loves the sound of their own voice and loves talking about themselves.  Their idea of a good conversation is to make sure you know as much about them as is possible in the shortest time possible! The result? “I’m not getting stuck with that person again”! Then there is the person in the corner on their own, not joining in, looking like they don’t want to be there, saying nothing and not bringing anything to the party at all! The same thing is happening on social media.

Which brings me neatly to the rapidly growing phenomenon of

Why today’s Social Selling is more like Anti-Social Selling2019-07-05T09:32:50+00:00

AI and Agent3


Artificial intelligence (AI)  is best defined as the “branch of computer science that is concerned with the automation of intelligent behaviour” – George Luger 2009.

This subset of computer science has been in the lime-light driven by the new giants of the internet. Providers such as Google and Amazon have demonstrated that the application of theoretical computer science from the field of AI can have dramatic and profound impacts on the way business is conducted.

Machine Learning on the other hand is a subset of AI and is best defined as the “Field of study that gives computers the ability to learn without being explicitly programmed” – Samuel 1959

Due to the incredibly […]

AI and Agent32019-07-05T08:38:09+00:00

ITSMA + Agent3


We’re incredibly excited to announce that Agent3 and ITSMA have agreed to be Global strategic partners focused on advancing ABM best practice.

ITSMA + Agent32019-06-24T12:23:12+00:00
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you consent. Ok