Victor Adefuye is founder and CEO of Dana Consulting, a firm that helps B2B companies accelerate their sales efforts.
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So far Dan Sands has created 74 blog entries.
Help required – how should I describe Agent3? Why the answer matters to any organisation selling to the CMO in 2019Dan Sands2019-06-27T07:53:47+00:00
Does it matter, I hear you ask? I absolutely think it does. For two reasons.
In B2B marketing, and account based marketing (ABM) particularly, LinkedIn remains a front runner when it comes to lead generation and acquisition tactics.
The team has also been busy preparing for our appearance at, and sponsorship of, B2B Marketing's ABM Conference.
Following our previous Marketing Automation (MA) blog, we wanted to explore the use of MA a little further.
At the heart of any marketing strategy, one objective always rings clear; pipeline generation.
How can you start to get up and running as quickly as possible to make the most of your MA platform?