The current industry buzz surrounding Artificial Intelligence has been a long time in the making.
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So far Dan Sands has created 74 blog entries.
While big data can be used to find complex activities and trends, small data is easier to digest but it can still be hugely valuable.
Bridging the Gap aims to provide kids who may not have considered, or even known about careers in marketing, with an insight into the world we work in.
As March Madness kicks off to a start this month, here are 3 tips to defining your ABM ‘champion’ accounts.
Agent3 recently attended “B2B – Get Stacked” and the inaugural “Martech Awards”. *Spoiler alert* We won, but more on that later. Organised by B2B Marketing, the event is targeted at all types of marketing professionals with a myriad of sessions aiming to inform, inspire and educate the attendees about all elements of Martech.
During a panel conversation where industry experts were discussing the state of Martech, Peter Bell (Marketing Director, Adobe) was asked, “what is the main reason for Martech investments to fail?”. His response was simple, a lack of investment in the people who are actually going to be using the platform day-in-day-out.
This statement really resonated with me. It is all too common […]
We want to Bridge the Gap between our world and theirs.
The appetite for ABM shows no sign of diminishing, which is highly exciting to anybody selling into the market.