Sales and marketing departments have long suffered under the persistent cliché of the warring siblings of business life.
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So far Dan Sands has created 72 blog entries.
Bridging the Gap aims to provide kids who may not have considered, or even known about careers in marketing, with an insight into the world we work in.
As March Madness kicks off to a start this month, here are 3 tips to defining your ABM ‘champion’ accounts.
Agent3 recently attended “B2B – Get Stacked” and the inaugural “Martech Awards”. *Spoiler alert* We won, but more on that later. Organised by B2B Marketing, the event is targeted at all types of marketing professionals with a myriad of sessions aiming to inform, inspire and educate the attendees about all elements of Martech.
During a panel conversation where industry experts were discussing the state of Martech, Peter Bell (Marketing Director, Adobe) was asked, “what is the main reason for Martech investments to fail?”. His response was simple, a lack of investment in the people who are actually going to be using the platform day-in-day-out.
This statement really resonated with me. It is all too common […]
We want to Bridge the Gap between our world and theirs.
The appetite for ABM shows no sign of diminishing, which is highly exciting to anybody selling into the market.
Victor Adefuye is founder and CEO of Dana Consulting, a firm that helps B2B companies accelerate their sales efforts.
Help required – how should I describe Agent3? Why the answer matters to any organisation selling to the CMO in 2019Dan Sands2019-06-27T07:53:47+00:00
Does it matter, I hear you ask? I absolutely think it does. For two reasons.