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So far Dan Sands has created 74 blog entries.

Invest in people to make your MarTech investment a success


Agent3 recently attended “B2B – Get Stacked” and the inaugural “Martech Awards”. *Spoiler alert* We won, but more on that later. Organised by B2B Marketing, the event is targeted at all types of marketing professionals with a myriad of sessions aiming to inform, inspire and educate the attendees about all elements of Martech.

During a panel conversation where industry experts were discussing the state of Martech, Peter Bell (Marketing Director, Adobe) was asked, “what is the main reason for Martech investments to fail?”. His response was simple, a lack of investment in the people who are actually going to be using the platform day-in-day-out.

This statement really resonated with me. It is all too common […]

Invest in people to make your MarTech investment a success2019-09-27T07:24:25+00:00
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