Three cheers for Raconteur! They’ve highlighted the importance of creativity. And not just in marketing, but across business too. If you’ve not read their article “The creativity behind marketing success” it’s worth a read. It got us talking at the whiteboard and sticking Post-its on walls.
How can creativity not play a major role in marketing? How has it reached this point where shortism and a determination to get a quick result sidelines the one thing that is likely to get it?
Marketing automation, AI and the like are all wonderous things; we use many of these technologies and data sets in our campaigns and programs. They’re great tools in the marketers work-bag, but it seems a little disingenuous to suggest that they alone can make a success of […]