About Dan Sands

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So far Dan Sands has created 74 blog entries.

The Power of Creativity

2020-02-18T15:48:35+00:00

Three cheers for Raconteur! They’ve highlighted the importance of creativity. And not just in marketing, but across business too. If you’ve not read their article “The creativity behind marketing success” it’s worth a read. It got us talking at the whiteboard and sticking Post-its on walls.

How can creativity not play a major role in marketing? How has it reached this point where shortism and a determination to get a quick result sidelines the one thing that is likely to get it?

Marketing automation, AI and the like are all wonderous things; we use many of these technologies and data sets in our campaigns and programs. They’re great tools in the marketers work-bag, but it seems a little disingenuous to suggest that they alone can make a success of […]

The Power of Creativity2020-02-18T15:48:35+00:00

SoSell on the “Sales Tools” podcast

2019-11-19T17:35:25+00:00

Paul Mendoza, host of the Sales Tools Podcast (and creator of SigParser) recently invited me and my colleague David Salmon, (the man behind our mould breaking social selling tool SoSell) on to his podcast.

On the player below you can listen to us talk with Paul about Sosell, LinkedIn, Twitter and how sales teams should be using social selling in their every day selling activities and why using social media for business also doesn’t have to take hours every day.

We also talk about how just reposting the content from your company’s marketing team isn’t enough. You need to be generating real content.

The Sales Tools Podcast can be found here:  […]

SoSell on the “Sales Tools” podcast2019-11-19T17:35:25+00:00

Agent3 & ITSMA make measuring ABM easier

2019-10-14T20:31:30+00:00

Anyone who has ever been involved in Account-Based Marketing (ABM) will tell you that measurement is one of the most challenging aspects to get right.

‘ABM isn’t like other types of B2B marketing. It involves marketers working side by side with the account team and sales colleagues towards the same goals. And although marketers don’t close deals, they certainly help to tee them up, so it can be hard to pull out their individual contribution from what is essentially a team effort. The best ABM-ers identify their impact on the levers that drive long term growth in accounts: building stronger reputations, broadening and deepening relationships with buyers and influencers, and supporting opportunities to increase revenue.’

Bev Burgess
SVP ITSMA Europe & ABM Practice Leader

No two organizations measure ABM in […]

Agent3 & ITSMA make measuring ABM easier2019-10-14T20:31:30+00:00

Does Size Matter?

2019-06-24T12:24:48+00:00

This week, at the ITSMA’s ABM Summit in London, we’ll be talking about how we’re helping large complex organisations make the most of the ABM opportunity, at scale.

Does Size Matter?2019-06-24T12:24:48+00:00
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