Agents of Change
The CMO’s journey: what’s changed in the marketing landscape?
with Chief Marketing Officer for Blackberry, Mark Wilson
Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.
Join Agent3’s CEO, Clive Armitage, and CMO of Blackberry, Mark Wilson, as they discuss how a CMO’s role and view of the marketing landscape has changed, what data and an account-centric approach means for the marketing/sales divide, and why automation could be the future for teams looking to plan out their marketing tactics and engagement plans.