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    How do you truly embrace the notion of customer centricity?

    with Matt Preschern, Chief Marketing and Demand Generation Officer for NTT Ltd

    Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.

    “People will continue to consume your technology, but how they interact with your company has changed due to the lack of face-to-face engagement opportunities.”  Join Agent3’s CEO, Clive Armitage, and Chief Marketing and Demand Generation Officer for NTT, Matt Preschern, as they talk about the changing characteristics of customer engagement post pandemic, and how marketing departments need to re-consider their approach to map onto this change.

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    Developing personal vs personalized experiences

    with John Watton, Head of EMEA Marketing, VMware (ex Yext)

    Join Agent3’s Chief Revenue Officer, Paul Mackender and Yext’s VP of Marketing, John Watton as they speak of the major changes to B2B Marketing over the last year. Along with discussing the key innovations that are propelling businesses forward in the B2B space, John explains how Yext are exploring the opportunity around developing personal vs personalized experiences.

    Developing personal vs personalized experiences

    with John Watton, Head of EMEA Marketing, VMware (ex Yext)

    Join Agent3’s Chief Revenue Officer, Paul Mackender and Yext’s VP of Marketing, John Watton as they speak of the major changes to B2B Marketing over the last year. Along with discussing the key innovations that are propelling businesses forward in the B2B space, John explains how Yext are exploring the opportunity around developing personal vs personalized experiences.

    The ABM lifecycle

    with Eric Martin, VP of ABM at SAP

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

    The ABM lifecycle

    with Eric Martin, VP of ABM at SAP

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

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