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    Less is more: how small steps can bring the biggest changes.

    with Nalina Athyantha, Vice President of Business Operations at ServiceNow

    In this episode, Agent3 Chief Revenue Officer, Paul Mackender, is joined by Nalina Athyantha, Vice President of Business Operations at enterprise software company, ServiceNow, to discuss ‘chapters of corporate growth’ and the importance of storytelling – both internally and externally – in achieving growth goals.

    Nalina has earned an enviable reputation as a results-focused, strategic executive, and is now tasked with ensuring ServiceNow is optimally positioned for its next stage of growth. How is she working with the leadership team to achieve its ambitious goals?

    Listen to find out more about Nalina’s strategy for success! 

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    Pondering the Pareto Principle: what’s next for ABM?

    with Bev Burgess, CEO of Inflexion Group

    Join Agent3’s Chief Revenue Officer Paul Mackender as he chats with ABM titan and Inflexion Group CEO, Bev Burgess, to hear how the ABM explosion has evolved over the pandemic, its impact on broader marketing and sales, and what the trend of account-based growth and high-touch, high tech events means for the future of businesses looking to keep, scale, and grow their accounts.

     

    Pondering the Pareto Principle: what’s next for ABM?

    with Bev Burgess, CEO of Inflexion Group

    Join Agent3’s Chief Revenue Officer Paul Mackender as he chats with ABM titan and Inflexion Group CEO, Bev Burgess, to hear how the ABM explosion has evolved over the pandemic, its impact on broader marketing and sales, and what the trend of account-based growth and high-touch, high tech events means for the future of businesses looking to keep, scale, and grow their accounts.

     

    The ABM lifecycle

    with Eric Martin, Account-Based Marketer at AWS (ex SAP)

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

    The ABM lifecycle

    with Eric Martin, Account-Based Marketer at AWS (ex SAP)

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

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