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    Keeping ahead of the curve

    with Mark Larwood, Head of Marketing Communications, Enterprise and Public Sector, Virgin Media O2 Business

    Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world. 

    Listen to Agent3’s Chief Revenue Officer, Paul Mackender and Virgin Media O2’s Head of Marketing Communications, Enterprise and Public Sector, Mark Larwood as they discuss how O2 has successfully scaled its award winning executive engagement strategy during the pandemic. This includes the interlock between ABM, advocacy and executive engagement, the introduction of a tiered engagement program and the need to be agile to be effective to engage executives on their terms

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    The impact of AI on marketing and what it means for marketers today

    with Katie King, CEO at Zoodikers

    Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.

    In this episode of Agents of Change, Agent3 CEO, Clive Armitage, is joined by Katie King, CEO of marketing consultancy, Zoodikers, to discuss Katie’s passion for Artificial Intelligence and its impact on marketing. In addition to over 30 years’marketing consultancy for some of the world’s most trusted brands, Katie has developed a keen interest in Artificial Intelligence, and has become a sought after thought leader on the topic. She is author of ‘Using Artificial Intelligence in Marketing’ and ‘AI Strategy for Sales and Marketing,’ published in 2019 and 2022 respectively and, in this episode of Agents of Change, shares with Clive the factors that have accelerated – as well as held back – the impact and adoption of AI in marketing.

    The impact of AI on marketing and what it means for marketers today

    with Katie King, CEO at Zoodikers

    Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.

    In this episode of Agents of Change, Agent3 CEO, Clive Armitage, is joined by Katie King, CEO of marketing consultancy, Zoodikers, to discuss Katie’s passion for Artificial Intelligence and its impact on marketing. In addition to over 30 years’marketing consultancy for some of the world’s most trusted brands, Katie has developed a keen interest in Artificial Intelligence, and has become a sought after thought leader on the topic. She is author of ‘Using Artificial Intelligence in Marketing’ and ‘AI Strategy for Sales and Marketing,’ published in 2019 and 2022 respectively and, in this episode of Agents of Change, shares with Clive the factors that have accelerated – as well as held back – the impact and adoption of AI in marketing.

    The CMO’s journey: what’s changed in the marketing landscape?

    with Chief Marketing Officer for Blackberry, Mark Wilson

    Join Agent3’s CEO, Clive Armitage, and CMO of Blackberry, Mark Wilson, as they discuss how a CMO’s role and view of the marketing landscape has changed, what data and an account-centric approach means for the marketing/sales divide, and why automation could be the future for teams looking to plan out their marketing tactics and engagement plans.

     

    The CMO’s journey: what’s changed in the marketing landscape?

    with Chief Marketing Officer for Blackberry, Mark Wilson

    Join Agent3’s CEO, Clive Armitage, and CMO of Blackberry, Mark Wilson, as they discuss how a CMO’s role and view of the marketing landscape has changed, what data and an account-centric approach means for the marketing/sales divide, and why automation could be the future for teams looking to plan out their marketing tactics and engagement plans.

     

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