< View all
button

    The power of data

    with Helen Hunter, Chief Technology Officer for Customer and Data at Sainsbury's

    Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world. 

    Agent3’s CEO, Clive Armitage, and Chief Technology Officer for Customer and Data at Sainsbury’s, Helen Hunter, discuss the importance and intersection of data in marketing, how the pandemic has shaped the current customer experience, and ponder what the future of data could look like for marketers. 

    View Next

    View all >

    Pondering the Pareto Principle: what’s next for ABM?

    with Bev Burgess, CEO of Inflexion Group

    Join Agent3’s Chief Revenue Officer Paul Mackender as he chats with ABM titan and Inflexion Group CEO, Bev Burgess, to hear how the ABM explosion has evolved over the pandemic, its impact on broader marketing and sales, and what the trend of account-based growth and high-touch, high tech events means for the future of businesses looking to keep, scale, and grow their accounts.

     

    Pondering the Pareto Principle: what’s next for ABM?

    with Bev Burgess, CEO of Inflexion Group

    Join Agent3’s Chief Revenue Officer Paul Mackender as he chats with ABM titan and Inflexion Group CEO, Bev Burgess, to hear how the ABM explosion has evolved over the pandemic, its impact on broader marketing and sales, and what the trend of account-based growth and high-touch, high tech events means for the future of businesses looking to keep, scale, and grow their accounts.

     

    Keeping ahead of the curve

    with Mark Larwood, Head of Strategic Customer Marketing at O2

    Join Agent3’s Chief Revenue Officer, Paul Mackender and O2’s Head of Strategic Customer Marketing, Mark Larwood as they discuss how O2 has successfully scaled its award winning executive engagement strategy during the pandemic. This includes the interlock between ABM, advocacy and executive engagement, the introduction of a tiered engagement program and the need to be agile to be effective to engage executives on their terms.

    Keeping ahead of the curve

    with Mark Larwood, Head of Strategic Customer Marketing at O2

    Join Agent3’s Chief Revenue Officer, Paul Mackender and O2’s Head of Strategic Customer Marketing, Mark Larwood as they discuss how O2 has successfully scaled its award winning executive engagement strategy during the pandemic. This includes the interlock between ABM, advocacy and executive engagement, the introduction of a tiered engagement program and the need to be agile to be effective to engage executives on their terms.

    Subscribe

    Enter your information below to receive updates whenever new posts are released