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    The ABM lifecycle

    with Eric Martin, VP of ABM at SAP

    Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world. 

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

     

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    Key growth areas for Next 15 and its brands

    with Tim Dyson, CEO of Next 15

    Join Agent3’s CEO Clive Armitage and Next 15’s CEO Tim Dyson as they discuss the change in the market since the pandemic began. Alongside pinpointing the main areas for growth over the coming year, Tim and Clive also chat about the changing world of work, the growing need for diversity in the workforce, and how working for Next15 brands could adapt in the future.

     

    Key growth areas for Next 15 and its brands

    with Tim Dyson, CEO of Next 15

    Join Agent3’s CEO Clive Armitage and Next 15’s CEO Tim Dyson as they discuss the change in the market since the pandemic began. Alongside pinpointing the main areas for growth over the coming year, Tim and Clive also chat about the changing world of work, the growing need for diversity in the workforce, and how working for Next15 brands could adapt in the future.

     

    Scaling marketing excellence to win on a global stage

    with Cat Dutton, Deputy CMO at Atos

    Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

    Scaling marketing excellence to win on a global stage

    with Cat Dutton, Deputy CMO at Atos

    Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

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