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    The ABM lifecycle

    with Eric Martin, VP of ABM at SAP

    Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world. 

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

     

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    Developing personal vs personalized experiences

    with John Watton, VP of Marketing at Yext

    Join Agent3’s Chief Revenue Officer, Paul Mackender and Yext’s VP of Marketing, John Watton as they speak of the major changes to B2B Marketing over the last year. Along with discussing the key innovations that are propelling businesses forward in the B2B space, John explains how Yext are exploring the opportunity around developing personal vs personalized experiences.

    Developing personal vs personalized experiences

    with John Watton, VP of Marketing at Yext

    Join Agent3’s Chief Revenue Officer, Paul Mackender and Yext’s VP of Marketing, John Watton as they speak of the major changes to B2B Marketing over the last year. Along with discussing the key innovations that are propelling businesses forward in the B2B space, John explains how Yext are exploring the opportunity around developing personal vs personalized experiences.

    The culture of business transformation

    with Eric Berridge, EVP Commercial Officer at Salesforce

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not technology change is the biggest challenge Enterprises face as they look to digitally transform their businesses in this new pandemic era.

    The culture of business transformation

    with Eric Berridge, EVP Commercial Officer at Salesforce

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not technology change is the biggest challenge Enterprises face as they look to digitally transform their businesses in this new pandemic era.

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