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    The ABM lifecycle

    with Eric Martin, Account-Based Marketer at AWS (ex SAP)

    Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world. 

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

     

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    Scaling marketing excellence to win on a global stage

    with Cat Dutton, Vice President of EMEA Marketing at Pega Systems (ex Atos)

    Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

    Scaling marketing excellence to win on a global stage

    with Cat Dutton, Vice President of EMEA Marketing at Pega Systems (ex Atos)

    Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

    The CMO’s journey: what’s changed in the marketing landscape?

    with Chief Marketing Officer for Blackberry, Mark Wilson

    Join Agent3’s CEO, Clive Armitage, and CMO of Blackberry, Mark Wilson, as they discuss how a CMO’s role and view of the marketing landscape has changed, what data and an account-centric approach means for the marketing/sales divide, and why automation could be the future for teams looking to plan out their marketing tactics and engagement plans.

     

    The CMO’s journey: what’s changed in the marketing landscape?

    with Chief Marketing Officer for Blackberry, Mark Wilson

    Join Agent3’s CEO, Clive Armitage, and CMO of Blackberry, Mark Wilson, as they discuss how a CMO’s role and view of the marketing landscape has changed, what data and an account-centric approach means for the marketing/sales divide, and why automation could be the future for teams looking to plan out their marketing tactics and engagement plans.

     

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