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    Keeping ahead of the curve

    with Mark Larwood, Head of Strategic Customer Marketing at O2

    Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world. 

    Listen to Agent3’s Chief Revenue Officer, Paul Mackender and O2’s Head of Strategic Customer Marketing, Mark Larwood as they discuss how O2 has successfully scaled its award winning executive engagement strategy during the pandemic. This includes the interlock between ABM, advocacy and executive engagement, the introduction of a tiered engagement program and the need to be agile to be effective to engage executives on their terms

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    The ABM lifecycle

    with Eric Martin, VP of ABM at SAP

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

    The ABM lifecycle

    with Eric Martin, VP of ABM at SAP

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

    The culture of business transformation

    with Eric Berridge, EVP Commercial Officer at Salesforce

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not technology change is the biggest challenge Enterprises face as they look to digitally transform their businesses in this new pandemic era.

    The culture of business transformation

    with Eric Berridge, EVP Commercial Officer at Salesforce

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not technology change is the biggest challenge Enterprises face as they look to digitally transform their businesses in this new pandemic era.

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