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    Scaling marketing excellence to win on a global stage

    with Cat Dutton, Deputy CMO at Atos

    Our Agents of Change series with business leaders and pioneers shares perspectives on how to drive sustainable success in a post-pandemic world. 

    Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

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    The culture of business transformation

    with Eric Berridge, EVP Commercial Officer at Salesforce

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not technology change is the biggest challenge Enterprises face as they look to digitally transform their businesses in this new pandemic era.

    The culture of business transformation

    with Eric Berridge, EVP Commercial Officer at Salesforce

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not technology change is the biggest challenge Enterprises face as they look to digitally transform their businesses in this new pandemic era.

    Developing personal vs personalized experiences

    with John Watton, VP of Marketing at Yext

    Join Agent3’s Chief Revenue Officer, Paul Mackender and Yext’s VP of Marketing, John Watton as they speak of the major changes to B2B Marketing over the last year. Along with discussing the key innovations that are propelling businesses forward in the B2B space, John explains how Yext are exploring the opportunity around developing personal vs personalized experiences.

    Developing personal vs personalized experiences

    with John Watton, VP of Marketing at Yext

    Join Agent3’s Chief Revenue Officer, Paul Mackender and Yext’s VP of Marketing, John Watton as they speak of the major changes to B2B Marketing over the last year. Along with discussing the key innovations that are propelling businesses forward in the B2B space, John explains how Yext are exploring the opportunity around developing personal vs personalized experiences.

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