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    Scaling marketing excellence to win on a global stage

    with Cat Dutton, Vice President of EMEA Marketing at Pega Systems (ex Atos)

    Our Agents of Change series with business leaders and pioneers shares perspectives on how to drive sustainable success in a post-pandemic world. 

    Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

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    The ABM lifecycle

    with Eric Martin, Account-Based Marketer at AWS (ex SAP)

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

    The ABM lifecycle

    with Eric Martin, Account-Based Marketer at AWS (ex SAP)

    Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

    Building better business decisions with data

    with Jeremy Burton, CEO of Observe

    Join Agent3’s CEO Clive Armitage and CEO and Co-Founder of Observe, Jeremy Burton, to hear about what the big changes in online digital technology means for data, the perks and challenges of remote work in building a start-up, and where the next SAP could come from.

     

    Building better business decisions with data

    with Jeremy Burton, CEO of Observe

    Join Agent3’s CEO Clive Armitage and CEO and Co-Founder of Observe, Jeremy Burton, to hear about what the big changes in online digital technology means for data, the perks and challenges of remote work in building a start-up, and where the next SAP could come from.

     

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