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    Building A Center of Excellence for ABM and DBM

    with Neil Berry, Head of Account & Deal Based Marketing Centre of Excellence

    Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world

    In this episode of Agents of Change, we’re joined by Neil Berry, Head of Account & Deal Based Marketing Centre of Excellence, Atos, to discuss scaling ABM and centers of excellence. Neil has won many awards for his work around ABM and he shares his experience in setting up the center of excellence at Atos. He explains how account-based marketing and deal-based marketing work together, how there are certain archetypes of centers of excellence and shares his thoughts on the future of ABM.

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    How do you truly embrace the notion of customer centricity?

    with Matt Preschern, Chief Marketing and Demand Generation Officer for NTT Ltd

    Join Agent3’s CEO, Clive Armitage, and Chief Marketing and Demand Generation Officer for NTT, Matt Preschern, as they talk about the changing characteristics of customer engagement post pandemic, and how marketing departments need to re-consider their approach to map onto this change.

     

    How do you truly embrace the notion of customer centricity?

    with Matt Preschern, Chief Marketing and Demand Generation Officer for NTT Ltd

    Join Agent3’s CEO, Clive Armitage, and Chief Marketing and Demand Generation Officer for NTT, Matt Preschern, as they talk about the changing characteristics of customer engagement post pandemic, and how marketing departments need to re-consider their approach to map onto this change.

     

    Brick by brick: Aforza’s road to software solution success

    with Dominic Dinardo, CEO of Aforza

    Join Agent3’s Chief Revenue Officer Paul Mackender and CEO and Co-Founder of Aforza, Dominic Dinardo, to hear about the challenges of building a software company during the pandemic, the relationship between digital e-commerce and social interaction, and the focus on the move from fast-moving consumer goods to the rise of sustainable distribution.

     

    Brick by brick: Aforza’s road to software solution success

    with Dominic Dinardo, CEO of Aforza

    Join Agent3’s Chief Revenue Officer Paul Mackender and CEO and Co-Founder of Aforza, Dominic Dinardo, to hear about the challenges of building a software company during the pandemic, the relationship between digital e-commerce and social interaction, and the focus on the move from fast-moving consumer goods to the rise of sustainable distribution.

     

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