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    Pondering the Pareto Principle: what’s next for ABM?

    with Bev Burgess, CEO of Inflexion Group

    Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.

    Join Agent3’s Chief Revenue Officer Paul Mackender as he chats with ABM titan and Inflexion Group CEO, Bev Burgess, to hear how the ABM explosion has evolved over the pandemic, its impact on broader marketing and sales, and what the trend of account-based growth and high-touch, high tech events means for the future of businesses looking to keep, scale, and grow their accounts.

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    Scaling marketing excellence to win on a global stage

    with Cat Dutton, Vice President of EMEA Marketing at Pega Systems (ex Atos)

    Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

    Scaling marketing excellence to win on a global stage

    with Cat Dutton, Vice President of EMEA Marketing at Pega Systems (ex Atos)

    Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

    Building A Center of Excellence for ABM and DBM

    with Neil Berry, Head of Account & Deal Based Marketing Centre of Excellence

    In this episode of Agents of Change, we’re joined by Neil Berry, Head of Account & Deal Based Marketing Centre of Excellence, Atos, to discuss scaling ABM and centers of excellence. Neil has won many awards for his work around ABM and he shares his experience in setting up the center of excellence at Atos. 

    Building A Center of Excellence for ABM and DBM

    with Neil Berry, Head of Account & Deal Based Marketing Centre of Excellence

    In this episode of Agents of Change, we’re joined by Neil Berry, Head of Account & Deal Based Marketing Centre of Excellence, Atos, to discuss scaling ABM and centers of excellence. Neil has won many awards for his work around ABM and he shares his experience in setting up the center of excellence at Atos. 

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