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Account Deep Dive Profiling

A core building block of any ABM program is a complete understanding of the initiatives, challenges, people and perceptions within an account. Agent3 Account Deep Dive Profiles deliver these fundamentals and more; they include:

Stakeholder Identification

Identify decision makers, influencers and organizational hierarchies within the target account.

 

Insight Deep Dive

  • Pain points, strategic initiatives, SWOT analysis, ICT strategy
  • ICT spend breakdown
  • Investment priorities
  • Opportunities to engage, etc.
  • Financial & operating metrics
  • Industry overview
  • Company overview

 

Relationship Audit

‘White space’ analysis of existing relationships with the identified stakeholders across digital and offline engagement channels, including CRM, marketing automation, social, web, and events.

 

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Experts in Marketing and Technology, based in San Francisco, London, Woodbridge and Sofia

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