‘Deep dive’ account profiling and analysis: understand your prospects better than they understand themselves.
The biggest mistake you can make is approaching a prospect and telling them what their pain points are and how your solutions can solve them - and getting it all wrong.
The first step of every ABM program should begin with understanding of the initiatives, challenges, people and perceptions of your target account. Download our reporting checklist and a sample report by filling in the form to see the level of insight you’ll need to gather before beginning your ABM program.
Or continue reading to see what goes into Agent 3's Account ‘Deep Dive’ Profiles.
Stakeholder Identification includes an in-depth look at online activity
Our Account Deep Dive identifies key individuals across specific functions, including decision-makers and influencers, and shows you the organizational hierarchies within the target account.
By providing in-depth information on their activities we can help you to identify the opportunities you have to influence and engage with them. This sample report will help you with stakeholder identification, mapping, and analysis to help you supercharge your ABM program.DOWNLOAD OUR ABM TOOLKIT
Insight ‘Deep Dives’ give you all the background information you need to engage
Our Account Deep Dive also includes a company overview with the financial and operating metrics of your key account, including pain points, strategic initiatives, SWOT Analysis, ICT Strategy and ICT Spend Breakdown. As well as an industry overview and the key account’s investment priorities, our analysis includes a range of opportunities of there are to engage.SEE PRODUCT OPTIONS AND PRICE LIST
A Relationship Audit that connects you to new stakeholders
After we’ve looked at your known contacts, we find previously unknown contacts that would be ideal to engage with. We can then map your employees to the key stakeholders and determine existing and potential relationships. The ‘white space’ analysis spans across digital and offline engagement channels, including CRM, marketing automation, social, web, events and more.GET YOUR OWN ACCOUNT DEEP DIVE
Every internal person who touches a customer account helps with our events. We knew the more insight we could have on a customer, the better we could guide discussions and talk to stakeholders we might not have been able to before. Having the insight dossiers helped to improve our customers’ experiences at the event.
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