A core building block of any ABM program is a complete understanding of the initiatives, challenges, people and perceptions within an account. Agent3 Account Deep Dive Profiles deliver these fundamentals and more; they include:
Stakeholder IdentificationIdentify decision makers, influencers and organizational hierarchies within the target account.
Insight Deep Dive
- Pain points, strategic initiatives, SWOT analysis, ICT strategy
- ICT spend breakdown
- Investment priorities
- Opportunities to engage, etc.
- Financial & operating metrics
- Industry overview
- Company overview
Relationship Audit‘White space’ analysis of existing relationships with the identified stakeholders across digital and offline engagement channels, including CRM, marketing automation, social, web, and events.
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