ITSMA and Agent3 Partnership

ITSMA and Agent3 Partnership2020-06-22T17:46:15+00:00

Go together
and go far!

We are Agent3. B2B ABM specialists. Smart people who do content and creative, devise tech and interrogate data to drive strategies that increase wallet share and boost pipelines for our customers.

Our partnership with ITSMA is based on the fundamental objective of achieving marketing excellence for the connected economy. Together we can both be stronger, better and advance thinking across ABM and marketing.

Within this agreement, we ensure Agent3 team members are fluent in ITSMA best practice thinking and we look to share our collective views and content addressing ABM fundamentals.

Developing IP that will be invaluable to the marketing community is another pillar of our collaboration. Together, we have developed an ITSMA approved ABM measurement framework. Read more about the framework here and explore the topic of measurement further.

We know that measurement is one of the biggest challenges in ABM. So we’ve created a guide to best practice measurement that will allow you to demonstrate ROI, optimize your program, and ensure ABM results. Download it here.

As part of our partnership with ITSMA, we’ll be exploring the topic of measurement in more depth within our upcoming webinar. Join us on 15th July for what should be a great session with guests from ITSMA and Fujitsu. Register here.

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