Knowing intricate details, such as corporate strategy, install base and contract terms about the targeted named account is the difference between closing the deal and your marketing hitting a brick wall.
We can help you conduct effective 1:1 marketing by providing you with detailed insight on the company, the stakeholders and their interest at a specific time. This enables you to target this must-win, high value account with content and marketing that resonates at the right time in the stakeholder’s buying journey.
From the inception of campaign ideas, through to managing and executing ABM programmes and nurturing prospects, we develop highly personalised digital marketing campaigns. We know you might want to increase the ROI of each campaign, so we also offer tailored campaigns that scale. Dynamic content based on insight means we can have appropriate content and campaigns ready to go, when your customers are ready to hear from you.
We understand the requirement for highly targeted content that piques a prospect’s interest, and using our insight combined with our Services team, we can help you plan, write and execute a campaign that specifically addresses your audiences’ challenges.
Our Analyst Centre of Excellence team can prepare a bespoke dossier on the business, the chief executive or the senior stakeholder you need to target. This arms your sales team with the information they need to begin and develop a conversation, resulting in a greater chance of closing the deal.
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